{"id":382,"date":"2025-03-08T02:02:29","date_gmt":"2025-03-08T01:02:29","guid":{"rendered":"http:\/\/radicaq.cluster027.hosting.ovh.net\/?p=382"},"modified":"2025-03-31T10:39:05","modified_gmt":"2025-03-31T08:39:05","slug":"industry-veterans-create-radical-theory-and-a-publishing-group","status":"publish","type":"post","link":"https:\/\/www.radical-theory.com\/index.php\/2025\/03\/08\/industry-veterans-create-radical-theory-and-a-publishing-group\/","title":{"rendered":"Industry veterans create RADICAL THEORY and make AAA-Publishing services finally transparent, tailor-made & affordable"},"content":{"rendered":"\n
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GIVEN THAT \u2013<\/em><\/strong> The videogame industry has evolved, and damn, it\u2019s good to see that everyone now realizes that studios and creators need and deserve fairer and more transparent collaborations & terms from publishers.<\/p>\n\n\n\n

RADICAL THEORY \u2013<\/em><\/strong> If everyone evolves, publishers should too. Join us if you have a game that delivers a RAD experience to players, and if you want to benefit from 100 years of combined industry expertise.<\/p>\n\n\n\n

Former Chief Production Officer Luc Heninger<\/a>, and Chief Marketing\/Publishing Officer Thomas Barrau<\/a> from a top-tier publisher have reunited to bring something new to the market. Backed by a core teams of veterans across all publishing disciplines – plus top-tier freelancers for upscaling – we are here to deliver self-served AAA-services. Radical Theory exists somewhere between a global publisher and your usual service providers. Imagine your favourite publisher, offering AAA-Quality Services<\/a>, funding solutions, wolrdwide impact – but with full transparency, with fair deal-terms and refreshingly cool attitude. We believe that’s RAD.<\/p>\n\n\n\n

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Luc Heninger, CEO Radical Theory<\/strong>
“Radical Theory was born after speaking with dozens and dozens of studios. It became clear that while creators need funding, they\u2019re also looking for r<\/strong>eal partners\u2014people who support, guide, and help them grow with a fair share of effort, investment, and revenue. They want honesty, transparency, and mutual benefit in deal terms. Is there a one-size-fits-all business model for this? We don\u2019t think so. We believe collaboration terms should be tailored to each studio\u2019s unique needs, goals, and challenges. Our approach is radical in that sense: Tell us what you need, and we\u2019ll craft the fairest, most efficient solution.<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

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Thomas Barrau, COO Radical Theory<\/strong>
“Studios don\u2019t need a marketing director during years of development or a release manager in the concept phase. By providing the right help at the right time, we deliver the same results as traditional publishers\u2014but with controlled scope and cost. Unlike some of the new publishers or agents popping up, we offer one unified entry point with full access to everything you need: production, content, design, monetization, data, business, sales, negotiation, communications, media, and creative. If you\u2019ve got a game with potential, we\u2019d love to check it out and see how we can help. Oh, and we also want the luxury of choosing studios we genuinely love working with. After all, we\u2019re here to have fun \u2014 we\u2019re talking about games!<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

There’s no rule. Seriously.<\/strong><\/p>\n\n\n\n

In just a few months, Radical Theory has proven to be a versatile partner for both studios and publishers\u2014yes, we work with both! We\u2019re happy to share our expertise because there\u2019s room for everyone. With a seasoned core team and the industry\u2019s best freelance talent, we\u2019ve supported every phase of publishing, including:<\/p>\n\n\n\n