GIVEN THAT – The videogame industry has evolved, and damn, it’s good to see that everyone now realizes that studios and creators need and deserve fairer and more transparent collaborations & terms from publishers.
RADICAL THEORY – If everyone evolves, publishers should too. Join us if you have a game that delivers a RAD experience to players, and if you want to benefit from 100 years of combined industry expertise.
Former Chief Production Officer Luc Heninger, and Chief Marketing/Publishing Officer Thomas Barrau from a top-tier publisher have reunited to bring something new to the market. Backed by a core teams of veterans across all publishing disciplines – plus top-tier freelancers for upscaling – we are here to deliver self-served AAA-services. Radical Theory exists somewhere between a global publisher and your usual service providers. Imagine your favourite publisher, offering AAA-Quality Services, funding solutions, wolrdwide impact – but with full transparency, with fair deal-terms and refreshingly cool attitude. We believe that’s RAD.
Luc Heninger, CEO Radical Theory
“Radical Theory was born after speaking with dozens and dozens of studios. It became clear that while creators need funding, they’re also looking for real partners—people who support, guide, and help them grow with a fair share of effort, investment, and revenue. They want honesty, transparency, and mutual benefit in deal terms. Is there a one-size-fits-all business model for this? We don’t think so. We believe collaboration terms should be tailored to each studio’s unique needs, goals, and challenges. Our approach is radical in that sense: Tell us what you need, and we’ll craft the fairest, most efficient solution.“
Thomas Barrau, COO Radical Theory
“Studios don’t need a marketing director during years of development or a release manager in the concept phase. By providing the right help at the right time, we deliver the same results as traditional publishers—but with controlled scope and cost. Unlike some of the new publishers or agents popping up, we offer one unified entry point with full access to everything you need: production, content, design, monetization, data, business, sales, negotiation, communications, media, and creative. If you’ve got a game with potential, we’d love to check it out and see how we can help. Oh, and we also want the luxury of choosing studios we genuinely love working with. After all, we’re here to have fun — we’re talking about games!“
There’s no rule. Seriously.
In just a few months, Radical Theory has proven to be a versatile partner for both studios and publishers—yes, we work with both! We’re happy to share our expertise because there’s room for everyone. With a seasoned core team and the industry’s best freelance talent, we’ve supported every phase of publishing, including:
- Studio representation
- Shadow & full publishing (Hey, Rooftops & Alleys! 🎉)
- Funding solutions & AAA publisher packages
- Marketing campaigns & asset creation
- Digital distribution & release management
- Branding & visual identity
- Business models & go-to-market strategies
- Production support, QA & playtesting
- Social media & community management
- Live-service monetization guidance
- Mentorship & advisory
These are just a few examples — check out a small chunk of our client portfolio to see use cases.